Full Course
Please note that the minimum purchase for the Full course is 6 people. You (and/or your colleagues) will be enrolled via a link that will be sent to you after the purchase has been made.
A 3-hour pre-recorded training course followed by a writing assignment, a half-day live Zoom workshop (as a group) and finally individual personalised coaching (also via Zoom) to put the theory into practice.
What's in this Full Course?
How the Full Course works
Before you start
History of job advertising
Trends in job advertising
Do candidates search online for jobs?
Where most job ads go wrong
Job ads & job descriptions
Identifying key facts
FREE PREVIEWWhich facts to include
Self-assessment: Putting job advertising into context
See things from your reader's point of view
Why people leave jobs: The Tegze study
Tegze: Interpreting the results
Where people read ads
Self-assessment: Putting yourself in the reader's shoes
Introducing AIDA
Self-assessment: Four-step formula for writing effective ads
Grabbing attention
What is a headline?
Writing headlines that stand out
Headline-writing techniques
Structure of your ad
How people read online
Keeping people's interest
Self-assessment: Maintaining interest
After working in recruitment for nearly 20 years, I thought I knew a thing or two about marketing jobs. This course has taught me a stack of new information ...
Read MoreAfter working in recruitment for nearly 20 years, I thought I knew a thing or two about marketing jobs. This course has taught me a stack of new information that I'll be putting to immediate use in my job ads. It is easy to follow, it's presented well and rammed with fantastic content recruiters at every level will learn from. I highly recommend it.
Read LessI'd been looking forward to attending this course for what seemed like forever. It is exactly what every recruiter needs. It is informative, with great examp...
Read MoreI'd been looking forward to attending this course for what seemed like forever. It is exactly what every recruiter needs. It is informative, with great examples and very well thought out to be based online. I feel like I am equipped now to go away and write an advert that will attract candidates for those hard-to-fill roles.
Read LessLoved this training - have been waiting for Mitch to come to South Africa for many years. This is nearly as good as live. Thanks so much for great content an...
Read MoreLoved this training - have been waiting for Mitch to come to South Africa for many years. This is nearly as good as live. Thanks so much for great content and delivered in a really easy way!
Read LessI hate a course that is practised and repeated jargon - and this really isn't that. This is about you, writing better adverts and you finding candidates that...
Read MoreI hate a course that is practised and repeated jargon - and this really isn't that. This is about you, writing better adverts and you finding candidates that want the job you offer. I still have the tip sheet on my desk and refer to it every time I work on an advert.
Read LessEvery morning, I'm sure you look at all the other adverts that recruiters are running as part of your routine. I know I do. And 95% of them are terrible. ...
Read MoreEvery morning, I'm sure you look at all the other adverts that recruiters are running as part of your routine. I know I do. And 95% of them are terrible. "My client...", "fantastic opportunity...", blah blah blah... words none of us actually read. And you have to pick through 4 paragraphs of guff to the 4 or 5 key words or lines that actually tell you anything different about this opportunity. This course will help you to redesign the way you write your adverts. So if you were a candidate not necessarily looking for a new job, you'd probably want to know more about this one. Just in case. And it works. As with all these types of courses, you'll only get out what you put in. Don't skim it and don't disengage with the interactive parts - you won't regret it. Definitely worth applying to do.
Read LessEveryone on our team has done this course and now we write good. In all seriousness, it was two of us the first time and it was so good, it's now mandatory t...
Read MoreEveryone on our team has done this course and now we write good. In all seriousness, it was two of us the first time and it was so good, it's now mandatory to go once you've joined nineDots. Creative writing adds quite a lot of value in a somewhat beige industry. We all make regular placements from our adverts - to the point that if we don't get suitable candidates from an ad, we're extremely disappointed.
Read LessMitch and Jackie do a great job in deconstructing all the layers recruitment has had added on and bring us back to basics. It's common sense and places huma...
Read MoreMitch and Jackie do a great job in deconstructing all the layers recruitment has had added on and bring us back to basics. It's common sense and places human interaction at the forefront rather than generic jargon. Really set me on my way to billing more but also reviewing how I communicated and interacted with people, not just via an advert but in person also. It pays to listen and absorb the information in this course rather than listening to some of the managers the industry has. Can't recommend this course enough. Superb and essential for anyone involved in our sector.
Read LessIf you're serious about a career in recruitment, then improving your ability to write persuading ad copy is something you have to do. Jackie & Mitch ...
Read MoreIf you're serious about a career in recruitment, then improving your ability to write persuading ad copy is something you have to do. Jackie & Mitch deliver a fantastic online course which will provide you with the necessary info and guidance to do just that. By not taking this course, you'll continue to write shit ads. So sign up today (unless you recruit in the Digital Marketing space!)
Read LessThis training course helped steer my approach to producing more effective and individually driven content. The key aspects challenged the way I thought and g...
Read MoreThis training course helped steer my approach to producing more effective and individually driven content. The key aspects challenged the way I thought and gave me a greater appreciation for the English language, copywriting and getting into the mind of the reader. I highly recommend this to anyone wanting to take their writing/advertising skills up a few levels.
Read LessWhen I learned of the Copywriting for Recruiters course, I was beyond delighted as I wasn't a fan of standard job ads. I knew I didn't want to produce those ...
Read MoreWhen I learned of the Copywriting for Recruiters course, I was beyond delighted as I wasn't a fan of standard job ads. I knew I didn't want to produce those anymore, but I wasn't sure what/how to change and where to start. The information is presented clearly and with humour. The combination of text, short assignments and videos is great. I love how you can complete the course at your own pace. It took me longer than 3 hours to complete the course, but that's mainly because I prefer making notes while following a course, it helps me take it all in. Another plus is that, as a non-English native, I can also say that everything is very comprehensible and the tips stay valid in other languages and countries. Both Jackie and Mitch present several videos and it's clear that they are very passionate and knowledgeable about the subject. It's a joy to watch and translates very well through the computer screen. It makes you even more enthusiastic to complete the course and use the tips in real life.
Read LessOver the years, I've attended a LOT of L&D programs/courses and they usually don't connect with me the way this one did. Highly engaging throughout, with...
Read MoreOver the years, I've attended a LOT of L&D programs/courses and they usually don't connect with me the way this one did. Highly engaging throughout, with clever use of video, as well as very credible content and learnings. Highly recommend this to all recruitment professional regardless of how long they've been "in the game"!
Read LessAll you need is a computer, tablet or smartphone and high-speed internet access.
To access a free lesson, please scroll to the top of the page and click 'Free preview' (or see the course overview above and click the link in Chapter 2). You'll then have an idea of the quality and style of the course, and the integrity of the content.
This is designed to be a self-contained online course. However, if you have any questions or need any help, please email [email protected]
To arrange payment for the group programme, please email [email protected]
If you work through the entire course and you're not satisfied, please let us know within 30 days of signing up. Email [email protected] and we'll see what we can do for you.