What's in the programme?

A 3-hour pre-recorded training course followed by a writing assignment, a half-day live Zoom workshop (as a group) and finally individual personalised coaching (also via Zoom) to put the theory into practice.

    1. What's in this Full Course?

    2. How the Full Course works

    3. Before you start

    1. History of job advertising

    2. Trends in job advertising

    3. Do candidates search online for jobs?

    4. Where most job ads go wrong

    5. Job ads & job descriptions

    6. Identifying key facts

      FREE PREVIEW
    7. Which facts to include

    8. Self-assessment: Putting job advertising into context

    1. See things from your reader's point of view

    2. Why people leave jobs: The Tegze study

    3. Tegze: Interpreting the results

    4. Where people read ads

    5. Self-assessment: Putting yourself in the reader's shoes

    1. Introducing AIDA

    2. Self-assessment: Four-step formula for writing effective ads

    1. Grabbing attention

    2. What is a headline?

    3. Writing headlines that stand out

    4. Headline-writing techniques

    1. Structure of your ad

    2. How people read online

    3. Keeping people's interest

    4. Self-assessment: Maintaining interest

About this course

  • 42 lessons
  • 21 videos
  • 8 hours learning time

What does it cost?

Please contact Mitch for a group invoice and coupon code for your attendees to access the programme without paying individual fees.

  • £625.00

    The price is £750 per person (including sales tax). When you have your coupon code, click the 'Continue' button to get started. To see the free preview lesson, you do need to create an account, but you don't need to pay or share your credit card details.

    Continue
Upfield
Scottish Power
Asda
Thomas Thor
Network Rail
Talk Talk
McLaren
Hiscox
XPO Logistics

Reviews

5 star rating

Outstanding content for every recruiter

Mark Pearce

After working in recruitment for nearly 20 years, I thought I knew a thing or two about marketing jobs. This course has taught me a stack of new information ...

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After working in recruitment for nearly 20 years, I thought I knew a thing or two about marketing jobs. This course has taught me a stack of new information that I'll be putting to immediate use in my job ads. It is easy to follow, it's presented well and rammed with fantastic content recruiters at every level will learn from. I highly recommend it.

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5 star rating

Just what I needed

Sharn Lalkiya

I'd been looking forward to attending this course for what seemed like forever. It is exactly what every recruiter needs. It is informative, with great examp...

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I'd been looking forward to attending this course for what seemed like forever. It is exactly what every recruiter needs. It is informative, with great examples and very well thought out to be based online. I feel like I am equipped now to go away and write an advert that will attract candidates for those hard-to-fill roles.

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5 star rating

Great training

Tanja Faux

Loved this training - have been waiting for Mitch to come to South Africa for many years. This is nearly as good as live. Thanks so much for great content an...

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Loved this training - have been waiting for Mitch to come to South Africa for many years. This is nearly as good as live. Thanks so much for great content and delivered in a really easy way!

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5 star rating

High quality personalised training

Yasmine Gray ᴀssoc CIPD

I hate a course that is practised and repeated jargon - and this really isn't that. This is about you, writing better adverts and you finding candidates that...

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I hate a course that is practised and repeated jargon - and this really isn't that. This is about you, writing better adverts and you finding candidates that want the job you offer. I still have the tip sheet on my desk and refer to it every time I work on an advert.

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5 star rating

You are given permission to be different, and it's great

Ed Collins

Every morning, I'm sure you look at all the other adverts that recruiters are running as part of your routine. I know I do. And 95% of them are terrible. ...

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Every morning, I'm sure you look at all the other adverts that recruiters are running as part of your routine. I know I do. And 95% of them are terrible. "My client...", "fantastic opportunity...", blah blah blah... words none of us actually read. And you have to pick through 4 paragraphs of guff to the 4 or 5 key words or lines that actually tell you anything different about this opportunity. This course will help you to redesign the way you write your adverts. So if you were a candidate not necessarily looking for a new job, you'd probably want to know more about this one. Just in case. And it works. As with all these types of courses, you'll only get out what you put in. Don't skim it and don't disengage with the interactive parts - you won't regret it. Definitely worth applying to do.

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5 star rating

Easily the best investment in our team.

Cian Crosse

Everyone on our team has done this course and now we write good. In all seriousness, it was two of us the first time and it was so good, it's now mandatory t...

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Everyone on our team has done this course and now we write good. In all seriousness, it was two of us the first time and it was so good, it's now mandatory to go once you've joined nineDots. Creative writing adds quite a lot of value in a somewhat beige industry. We all make regular placements from our adverts - to the point that if we don't get suitable candidates from an ad, we're extremely disappointed.

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5 star rating

Recruiting logically explained

graeme harper

Mitch and Jackie do a great job in deconstructing all the layers recruitment has had added on and bring us back to basics. It's common sense and places huma...

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Mitch and Jackie do a great job in deconstructing all the layers recruitment has had added on and bring us back to basics. It's common sense and places human interaction at the forefront rather than generic jargon. Really set me on my way to billing more but also reviewing how I communicated and interacted with people, not just via an advert but in person also. It pays to listen and absorb the information in this course rather than listening to some of the managers the industry has. Can't recommend this course enough. Superb and essential for anyone involved in our sector.

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5 star rating

A MUST for any recruiter, agency or in-house

Alex Marriner

If you're serious about a career in recruitment, then improving your ability to write persuading ad copy is something you have to do. Jackie & Mitch ...

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If you're serious about a career in recruitment, then improving your ability to write persuading ad copy is something you have to do. Jackie & Mitch deliver a fantastic online course which will provide you with the necessary info and guidance to do just that. By not taking this course, you'll continue to write shit ads. So sign up today (unless you recruit in the Digital Marketing space!)

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5 star rating

Excellent training course

Josephine Broadbridge

This training course helped steer my approach to producing more effective and individually driven content. The key aspects challenged the way I thought and g...

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This training course helped steer my approach to producing more effective and individually driven content. The key aspects challenged the way I thought and gave me a greater appreciation for the English language, copywriting and getting into the mind of the reader. I highly recommend this to anyone wanting to take their writing/advertising skills up a few levels.

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5 star rating

Lovely training course with great tips!

Nina Desmet

When I learned of the Copywriting for Recruiters course, I was beyond delighted as I wasn't a fan of standard job ads. I knew I didn't want to produce those ...

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When I learned of the Copywriting for Recruiters course, I was beyond delighted as I wasn't a fan of standard job ads. I knew I didn't want to produce those anymore, but I wasn't sure what/how to change and where to start. The information is presented clearly and with humour. The combination of text, short assignments and videos is great. I love how you can complete the course at your own pace. It took me longer than 3 hours to complete the course, but that's mainly because I prefer making notes while following a course, it helps me take it all in. Another plus is that, as a non-English native, I can also say that everything is very comprehensible and the tips stay valid in other languages and countries. Both Jackie and Mitch present several videos and it's clear that they are very passionate and knowledgeable about the subject. It's a joy to watch and translates very well through the computer screen. It makes you even more enthusiastic to complete the course and use the tips in real life.

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5 star rating

Seriously the most valuable training course I've been on ...

ez khan

Over the years, I've attended a LOT of L&D programs/courses and they usually don't connect with me the way this one did. Highly engaging throughout, with...

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Over the years, I've attended a LOT of L&D programs/courses and they usually don't connect with me the way this one did. Highly engaging throughout, with clever use of video, as well as very credible content and learnings. Highly recommend this to all recruitment professional regardless of how long they've been "in the game"!

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FAQs

  • What technology do I need?

    All you need is a computer, tablet or smartphone and high-speed internet access.

  • Can I see a preview?

    To access a free lesson, please scroll to the top of the page and click 'Free preview' (or see the course overview above and click the link in Chapter 2). You'll then have an idea of the quality and style of the course, and the integrity of the content.

  • Can I contact the tutor(s)?

    This is designed to be a self-contained online course. However, if you have any questions or need any help, please email [email protected]

  • How do I pay?

    To arrange payment for the group programme, please email [email protected]

  • Is there a satisfaction guarantee?

    If you work through the entire course and you're not satisfied, please let us know within 30 days of signing up. Email [email protected] and we'll see what we can do for you.

Testimonials

Elevate your adverts

Simon Halkyard, Asda

Across Talent Acquisition we spend a fortune advertising our jobs. But tend to spend far less actually upgrading and improving the content within them... So it was great to get some external support, training and perspective on our job adverts through Mitch Sullivan and Jackie Barrie’s Copywriting course. If you are looking to elevate your adverts I recommend giving them a shout.

Substantially positive impact

Chris Downes, XPO Logistics

Mitch and Jackie’s course helped us revolutionise our job adverts from boring job descriptions to engaging, focused copy. This has had a substantially positive impact on the candidates that apply (and don’t apply) for our roles. The course is enjoyable, interactive and thought-provoking. I ensure every new member of my team goes on the course and I’m yet to receive anything other than overwhelming feedback and vastly improved ability to write adverts.

Even after 20 years, I have learnt so much

Mike Tonks, Astula Ltd

"The pre-recorded element of the course was split up into bitesize chunks really well and the content was informative and thought-provoking. The live element has brought it all together. Even for someone who has been in recruitment over 20 years I have learnt so much from Mitch and Jackie as well as the other participants."