“Our Copywriting for Recruiters training, along with the individual coaching & group workshops will show you how to attract more of the right candidates.
You’ll discover the theory behind posting effective job adverts (not job descriptions) and practice a tried-and-tested formula you can use for all your future ads, emails, InMails and social media posts.
It’s been specially designed for you if you work in a recruitment agency or a corporate talent acquisition team. It’s also helpful for HR professionals and hiring managers and suits all levels of recruiting experience.
It is the most comprehensive (and most reviewed) recruitment-specific copywriting training in the world.”
Mitch Sullivan – Recruiter, Writer, Trainer & Founder of Copywriting for Recruiters
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Taking the Job Brief
You’ll learn more about how to get the quality of information you need to be able to attract and assess the right candidates.
It all starts with the conversation you have with the hiring manager.
"£1.5m in revenue. Pretty outstanding given where we were before."
Sometimes it’s easy to get lost in the immediate outcomes when training recruiters how to write effective job ads. What I mean by “immediate outcomes” is the quality of their first attempt at writing their ads differently after they’ve done the course and are sat in either a group workshop or a 121 coaching session.…
This copywriting course was a real eye-opener in understanding the underlying motivations that drive people to make career moves. Understanding the difference between a job description and a job advert is key to getting beyond the corporate jargon that people just scroll by these days.
Working in niche markets such as DevOps and Cyber Security, I’d given up on job adverts and had convinced myself they didn’t work. Then I decided to do the Copywriting for Recruiters training course and have been converted.
I’m now consistently getting better responses from my ad copy and there is no looking back. I’ve come to realise that it is possible to unearth great talent with good quality written copy.
I’ve followed Mitch for some time and his content always resonates with me. This course is going to be very useful in crafting future job ads, direct messaging, and in marketing myself as an expert in this area.
Everyone on our team has done this course, as will all future employees too.
This course is essential if you work in candidate-driven sectors. Without great adverts, you can’t attract great candidates. This course will give you the tools and strategies to do that.
I liked the way the course referenced studies and data and used stories to make the concepts more real. The tests between modules were fun and the UX was flawless. If I left it and came back the next day, I could jump back in with no problem.
I learnt so much, from structuring the ad to learning what hooks work best, etc. If every recruiter went on this course, job searching would be a dream for everyone!
Thought provoking, clever and refreshing. The idea you have torn up the traditional way of writing a job ad is great and very current to how I see organisations wanting to engage with their audience.
I feel like I am equipped now to go away and write an advert that will attract candidates for those hard-to-fill roles.
I truly enjoyed the course, it’s dynamic, direct to the point and with the short and focused exercises you can really put into action what you have learned. Also, English is my 2nd language and I found the content clear, easy to understand, explained in a non complicated way, which makes learning fun and keeps you interested.
The Standard Course
Learn how to write effective job ads that attract attention from the right people because they’re more interesting to read.
Includes the pre-recorded course only.
The Personal Course
Learn how to write great job ads and to transfer your new skill into your outreach messages and social media posts.
Includes the pre-recorded course, a writing assignment and a 1-hour coaching session.
The Group Course
Learn how to write job ads you’ll be proud to deliver to your hiring managers.
Includes the pre-recorded course, a writing assignment and a half-day workshop.
Minimum of 6 delegates.
The Full Course
You’ll learn how to write job ads, emails, messages and social media posts that will persuade more people to respond.
Includes the pre-recorded course, a writing assignment, a half-day workshop and personalised 1-hour coaching session.
Minimum of 6 delegates.
Some of our Group Course clients…
The ‘Ad Lip’ Sign-Up
As the name suggests, you’ll get links to articles on marketing and advertising (the ‘Ad’) along with my own occasional commentary (the ‘Lip’).
Get a free copy of Mitch’s book
“Two pages in and I’m hooked. This is a wonderful book – accessible, wise, witty and more profound that you might imagine. A modern day (acerbic) Aesop’s Fables for recruiters.”
– Hung Lee, Recruiting Brainfood
